According to the spokesperson, the Irving facility is the “most technologically advanced fulfillment center, enabling us to offer more choice and customization to our customers.”
The company plans to offer financial support and relocation opportunities to the employees affected by the closures.
Hello Fresh has struggled to return to profitability amid changing consumerism for meal-delivery kits after the pandemic ended.
The company shuttered its distribution facility in the Atlanta area back in 2024, resulting in 727 job layoffs, and now has eight distribution centers in the US.
In its most recent financial earnings, Hello Fresh reported a 0.9% rise in revenue, which was driven by geographical expansion according to the company.
The company plans to focus on increasing profitability and cash flow generation compared to volume growth.
Click here to sign up to Retail Gazette‘s free daily email newsletter
