Lands’ End has appointed the consumer brand and digital transformation executive Charlie Cole as the CEO and a member of the board of directors effective on 13 July 2026.
He will succeed Andrew McLean, who will depart from the role of chief executive and as a member of the board of directors.
This appointment aims to strengthen the brand’s executive leadership team as it executes the company’s solutions-based strategy under the former CEO, which was developed to improve operating performance.
Cole brings decades of experience to the role across various retail departments, including digital commerce, technology, artificial intelligence, and omnichannel.
He most recently worked as the interim chief digital officer of Thuma.
This move is also part of the company’s strategic joint venture with WHP Global, which aims to provide long-term growth.
Josephine Linden, chair of the board of directors, said: “Charlie has spent his career transforming iconic consumer brands by combining disciplined operating execution with technology-enabled innovation, and the board is confident that his expertise will enable him to execute and expand on the strategy the company recently laid out while positioning Lands’ End exceptionally well to drive the next phase of profitable growth and sustainable shareholder value creation.”
Cole added: “Lands’ End is one of America’s most iconic brands, built on quality, service, and enduring customer relationships.
“Andrew and the entire team have created a strong platform for the future, and I am honored to build upon that foundation, leveraging my technology and AI experience to create an even more personalized, engaging, and productive customer experience.”
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