Walmart-owned Sam’s Club announced plans on Thursday to strip more than 40 ingredients, including artificial colours and aspartame, from its private-label Member’s Mark food and beverage range by the end of 2025.
The overhaul falls under a new initiative called Made Without, which aims to align Sam’s Club’s offerings with growing consumer demand for cleaner, healthier ingredients, particularly among Gen Z and millennial shoppers.
The move follows broader efforts across the food industry to reduce synthetic additives, and comes just months after the US Health Secretary Robert F. Kennedy Jr outlined plans to eliminate synthetic food dyes from the national food supply to help combat chronic health issues like obesity.
Other major food producers have made similar pledges.
W.K. Kellogg is reformulating its school cereals to exclude artificial dyes and has committed to avoiding them in new products from 2026.
Tyson Foods also stated that it would remove petroleum-based synthetic dyes from its products by the end of May.
Sam’s Club has already rolled out snacks and cookies made without artificial colours and is now offering fresh sushi under the Made Without programme, with more product updates to follow throughout the year.
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