Target has expanded the benefits of its paid membership program, Target Circle 360, giving members access to same-day delivery with no markups from more than 100 retailers and grocers across the Shipt network, including names like Giant Eagle and Office Depot.
“We’ve never charged markups on same-day delivery from Target, and now Target Circle 360 members can exclusively enjoy this no-markup benefit from more than 100 retailers and grocers across Shipt’s network, too,” said Cara Sylvester, Target’s executive vice president and chief guest experience officer.
“We’ve built a true digital shopping center experience — making your Saturday errand run easier, faster and more affordable.”
The expanded offering arrives just over a year after the launch of Target Circle 360, a paid extension of the retailer’s free loyalty program, Target Circle.
The membership positions Target more competitively against rivals like Walmart+ ($98/year) and Amazon Prime ($139/year), both of which offer delivery and streaming perks.
The enhancements to Target Circle 360 come as the retailer pursues a wider transformation plan. In March, Target unveiled a product revamp centred on its private-label brands, part of a strategic roadmap aimed at generating $15 billion in sales growth by 2030.
As part of that push, Target plans to roll out roughly 10,000 new products in stores and online by the end of August, focusing heavily on summer categories.
However, the company continues to face external and internal pressures. In March, Target flagged consumer uncertainty and tariff risks as likely headwinds for Q1 earnings.
It has also dealt with backlash over adjustments to its diversity, equity, and inclusion (DEI) initiatives.
Target is set to release its first-quarter results this Wednesday, providing investors with a clearer view of how well its recent changes are resonating with consumers.
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